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My People, My People! Black Doll Company And Mother-Daughter Team Inks Deal With Nationwide Department Store

by Lauren Hill

October 27, 2021 565 views
 

Multicultural toy company Orijin Bees recently launched their Baby Bee Doll Collection on Target online, in an effort to showcase the variety of beautiful skin tones of the African American and People of Color cultures, as well as the attractive array of curly hair patterns.

Melissa Orijin saw that her 7-year old daughter, Esi Orijin, was struggling with her self-confidence from being the only Black girl in her school class. That inspired her to form the company not only to empower Esi, but other girls of color and help them find self-love and pride in their identity through what is in their toy boxes.

“As a purpose-driven brand, we are determined to help broaden the view of beauty to include black and brown girls of every shade and hair texture,” said Melissa Orijin. “As a mother, I felt I had to do more for my kids, my family, my friends, and also for the many kids out there who I’ve never met but who I know struggle the way Esi did, not seeing others like themselves in their classrooms or even among their toys at home.”

Orijin Bees, also written O.R.I.J.I.N. B.E.E.S, stands for Our Representation is Just Inclusion Normalized, Beautifully Empowering Every Soul. Orijin Bees’ new deal with Target represents a milestone achievement for the brand and its goal of instilling self-love during pretend play, helping young girls build the confidence to know their worth and, ultimately, become leaders of the future.

To shop the Orijin Bees Baby Bee collection, visit Target.com or go to OrijinBees.com for more information and to see the entire line of toys.


View other installments in the My People, My People! series.


[Updated on November 5, 2021]

 
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Lauren Hill
Freelance Writer
 

 

 

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