• Ashburn, Virginia
  • Tuesday, May 21, 2024


Genuine Equality - Dr. King's Real Dream


Genuine Equality.  Genuine equality is the true goal of Dr. Martin Luther King, Jr.  Dr. King realized that we could not truly all live the words of that old negro spiritual, “Free at last, free at last, thank God Almighty, we are free at last”, unless there was true freedom.  True freedom, Dr. King realized, came from having the financial freedom to determine one’s own destiny.

The equality that the Civil Rights movement truly sought, would allow black people and all people of color to be truly represented.  True representation called for political and economic power for all people.  Dr. King stated in one of his speeches, “We can’t solve our problems unless there is a radical redistribution of economic and political power.”

Dr. King realized that genuine equality not racial equality is the true goal.  Every march was a march about jobs.  Every protest was in some shape or form about money.  He stated, “Our struggle is for genuine equality, which means economic equality.”  When economics is no longer an issue, the struggle for equality can them be focused on fair treatment and the ability to exercise the rights this country guarantees to each citizen. 

In his last speech, he laid out the blueprint for achieving economic power among black people.  He instructed those in attendance to begin to “pool” their economic power.  He stated that the black people in America, were richer than every other country in the world, except nine (9).  Dr. King explained how black economic dollars were worth $30,000,000,000.00, which was more than the entire budget of Canada, in 1967.  The ability to use those dollars to empower the black community was the key to freedom.

Dr. King’s call to galvanize the monetary power of the black community was genius.  When Dr. King commanded the boycott of Coca-Cola, Wonder bread, Sealtest Milk, and Hart’s Bread, he was truly weaponizing the black dollar.  This tactic was previously deployed during the Montgomery Bus Boycott, with great success.

The request that would lead to the greatest success was the call for “Bank Ins” and “Insurance Ins”.  Dr. King’s request for the black people in Memphis, to take their money out of the white banks and put them into the black owned Tri-State Bank of Memphis, and the Citizens Savings Bank & Trust was the movement to economic power for black people.  He also called for the black folks of Memphis to buy their insurance policies from the seven owned black insurance agencies.  These calls to action are what Dr. King knew would truly move the struggle for equality forward.

Today black people are still struggling for equality.  The equality we seek is still the same.  However, the movement of black people and people of color to pool resources is a sign that Dr. King and all of our other civil rights leaders’ struggles were not in vain. 

Noireonline.com honors Dr. King and all of our civil rights leaders by adhering to their call of action.  Noireonline.com’s, mission, goal, and vision are to create The Village by pooling our monies, skills, and resources to achieve “Genuine Equality.”  We truly embody the belief of Dr. King in the African Proverb, “If you want to go fast, go alone.  If you want to go far, go together.”


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NOIRE Online
NOIRE is a new online magazine that scopes the Black and multicultural community from a cutting-edge perspective. Our mantra is “Our Lives, Our Stories, Our Voices.” Our vision is to become the leading source of true, high-quality narratives of people of color.




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